Meet Karly Jacobsen From Rviita
She may not need an introduction at this point, as we recently announced Karly as one of our speakers for Flourish in Business on May 6th at Flores & Pine!
Almost three years ago I did a feature blog post on this new natural energy tea that I had begun to fall in love with, little did I know this would lead to great friendship (thanks IG) but also one of our most popular blog posts to date!
With the event quickly approaching I thought it was time we take it one step further and take a peak behind the curtain to meet who is behind this amazing Canadian (and Calgary) brand!
Karly Jacobsen is one of the key players, she is a co-founder and the VP of Client Experience of Rviita, she’ll be talking to us about the importance of brand integrity and sticking to the mission and vision even when it’s hard.
We were able to ask some rapid-fire questions to Karly so you could get to know her better before the event!
How did you start?
The idea for Rviita energy tea came to our CEO Mitch (who also happens to be my brother) after witnessing a good friend suffer a heart attack partially attributed to traditional energy drinks. Fortunately, he ended up being okay but it was a huge catalyst for our business idea. We knew that these drinks filled with sugar, chemicals and additives were a problem, yet we always struggled to find a healthier alternative to these products on the market. Inviting myself and our childhood best friend Rob along for the ride, we set out on the journey of a lifetime to create our own!
What do you offer?
Rviita energy tea (pronounced ra-vai-ta... short for revitalize) is a line of healthy energy drinks made with caffeine from tea and lightly sweetened with nothing but organic honey and fruit juice. Our teas are non-carbonated, low calorie, and come packaged in a unique first-of-its-kind beverage pouch (think- the adult version of a Capri-Sun)!
What is your favourite flavour?
Of course, I am biased, but all of our flavours are amazing and unique in their own way. I often find myself rotating my favourite by the month, but right now I am absolutely obsessed with our brand-new Mango green tea flavour "Sunrise"! It's just going into production as we speak, and all of the attendees at the event on May 6th will be amongst the first to try it!
What's your favourite when you're not working?
When I'm not working (which let's be honest, is most of the time), I am passionate about taking care of my health and working on my personal growth. I work out daily at an amazing local gym called F45, I love to read, go for walks, and I love spending my rare days off in the mountains camping and hiking.
Is there anything else we should know?
When we created Rviita, we wanted it to be more than just a beverage brand. We have dreams of creating an amazing lifestyle brand and community and inspiring others to be the best that they can be. We have a special quote on the bottom of every one of our energy teas- designed to bring some inspiration and positivity to your day. On the bottom of every Divine strawberry Rviita, there is also an arrow- which has a special meaning that I can't wait to share with everyone on May 6th.
I am beyond excited to have the opportunity to just share my story of how I pivoted my career from cardiac nurse to beverage entrepreneur and how I have learned to navigate both personal and professional challenges along the way. In sharing my story, I hope to bring some light and inspiration to anyone looking to start a business, in the thick of running a business, or even just to provide a new perspective on how to navigate the adversity we all face in life.
