Pinterest, Pantone & More

MarketingTrends2024Pinterest PredictsPantoneHolly's Hotpicks

12 Dec

It’s been a busy week in the world of trends, Pantone release its colour of the year, Pinterest announced its predictions for 2024 and of course that means it’s time for us to take a deep into what that means for small businesses and solopreneurs and how we can adpat them to our market.

Pantone Colour of 2024 is:

After a few years of bright and bold colours, our neutral girlies can take a breath while our pastel gen z’s can keep it going with the colour Peach Fuzz. HEX code: #ffbe98

“In seeking a hue that echoes our innate yearning for closeness and connection, we chose a color radiant with warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless.”

— Leatrice Eiseman, Executive Director, Pantone Color Institute™.

The desire for closeness and connection allows us to reach a layer of community and collaboration we crave through sharing and kindness. How are we likely to see this show up?

Home:

You might start to see it through feature painted walls, home décor and accents.

Beauty:

Marketing & Online:

Think vintage. with refinished touches to make it more contemporary. When the thought of Peach Fuzz comes to mind it’s warm and sweet with delicate scents.